Monday, December 10, 2007

Can the Blog Council change Corporate Blogging?

As expected, a new association of bloggers, which is backed by some of the biggest companies in the world including Microsoft, under the high falutin name of Blog Council, was launched and it garnered enough Press Coverage (and links). That was expected when rich PR firms are working in the background.

So, is the Blog Council any Good?
Bloggers in the General Category Blogosphere :-) are not impressed.

Jeff Jarvis suggests that Blog Council should get its priorities right.

His message:
Focus on conversations, not blogging.

Jeff goes on to suggest that the big corps should have called it the Listening Council and give it their best to listen to consumers, complaints, employee satisfaction etc.



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