Wednesday, January 31, 2007

Blogging: least trusted form of user-generated content

According to study by Forrester Research, almost 25% of all online consumers publish some form of User-generated content (UGC). [ Link via:]

The Forrester study also found that review by a blogger was at the bottom of trust ratings.

Types of blog-based reviews thriving today

- Web 2.0 services reviews by the Techcrunch and others.
- Arts reviews by Blogcritics.
- Software review from already established Zdnet blogs.
- Consumer champion blogs like Consumerist.

These findings do little for the cause for paid blog reviews such as Reviewme and Payperpost.

However, I think there is much scope with review aggregation like Metacritic.


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