Mybloglog: a better model for blog networks?When Yahoo announced that it has purchased Mybloglog, a startup which came into being in July 2006, it led me to think about the model of current blog network model, which is basically 2-200 so-so blogs grouped around 2-4 bestselling blogs, trying to present the face of a newspaper to advertisers.
The blog network model
Blog Network owners are in the old media mould, for which blogging is a tool for cheap and easy publishing. When you work for a blog network, you are no more the blogger in the free-spirited blogger way.
A network like 9Rules, comprising of independent bloggers under a common advertising platform seems closest to the idea behind Myboglog, which builds social networks on blogs and on social networking sites.
For example, my account on Mybloglog would show my chosen favorite bloggers as my friends, provided they have a Mybloglog account.
You might also say MyBlogLog is the more 'social' version of the good old blogroll. Unlike traditional blog neworks, you add and remove your friends, depending on their activity.
The advertising aspect of Mybloglog:
Mybloglog also looks at reader behavior inside blogs, like what is being read and where readers go next, delivering information it can sell to web advertisers...that’s probably the charm for Yahoo.