Wednesday, January 17, 2007

What do you need to do to compete with Google?

While others say great content holds the key, I think the trick lies in having a great Index.

On the content side, citing Wikipedia’s rapid rise, Steve Rubel thinks that if Wikipedia develops a search engine, it can give serious competition to Google, which accounts for more than 47% of all web searches, according to Comscore. He also points to the rising number of people who have edited 10 or more stories on Wikipedia, around 158,000 people as of October 2006.

- Will all that content be enough?
- Will Wikipedia and its contributors be able to build an ideal Gateway to the Internet?
- While Wikipedia may be doing good things on the text part of the internet, what about video (Youtube), Audio (Odeo) and shopping (Become)?

On the search side, talks of a Wikipedia search engine are vaporware at best. Many say that the new search engine for Wikipedia is ‘spammy’.

There are so many search engines around but people go to Google to make sure they don’t miss out on anything. That’s the power of Google and its awesome index.

A reason for Wikipedia’s rise, apart from all that user-generated content has been Google’s support, listing results from Wikipedia on top.

What will it take for Google to shift to other sources like,,, and many other Wikipedia type sites?

Google also bought for content purposes.

One of today’s main stories is that Google has stopped linking to Yahoo and Mapquest maps on its searches.


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