Wednesday, March 21, 2007

Google launches “Cost per action ”: affiliate marketers, don't worry

Better late than never, Google has finally launched a “cost-per-action” advertising program.

Aaron Wall at Seobook sums up the probable effect of Google’s ‘Cost per action” advertising program:

If they push this as hard as they did AdSense or search it is going to teach advertisers and publishers to create efficient conversion oriented content and sales funnels. It will fundamentally change the structure of the web.

At first look, Google appears to be targeting the affiliate marketing business. With Google Base, Google went after eBay and Craigslist. With 'Cost per action', Google is eying Amazon.

However, I would like to think that affiliate marketing will survive – many web sites would still like to filter who and who doesn’t advertise on or sell for them.

Many advertisers have this 'problem of randomness' with Adsense and unless you were a very big media property, Google would not personalize Adsense for you.

The jury is still out on whether Adsense helps build brands online. Again, I would like to believe “Cost per action” may help branding activities on the web – with the added benefit of number-crunching.


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