Thursday, March 29, 2007

My favorite Internet manifestos

Although, Wikipedia describes a manifestos as ‘ a public declaration of principles and intentions’ calling it ‘often political in nature’, the public, like myself knows them more to be about ‘principles and intentions’.

Manifestos are an important PR tool and I say this without being cynical.

If you can coin a credible, relevant, unique and lovebale/admirable manifesto, you can have a go at conquering the world.

Alex Iskold at Read/WriteWeb writes about the Mozilla Manifesto And Its Impact On Major Web Players.

A list of my favorite internet manifestos ( and some non-internet ones)

The Google Philosophy: Never settle for the best

A list of ten things Google has found to be true.

1. Focus on the user and all else will follow.

2. It's best to do one thing really, really well.

3. Fast is better than slow.

4. Democracy on the web works.

5. You don't need to be at your desk to need an answer.

6. You can make money without doing evil.

7. There's always more information out there.

8. The need for information crosses all borders.

9. You can be serious without a suit.

10. Great just isn't good enough.

The Mozilla Manifesto

An excerpt:

1. The Internet is an integral part of modern life - a key component in education, communication, collaboration, business, entertainment and society as a whole.

2. The effectiveness of the Internet as a public resource depends upon interoperability (protocols, data formats, content), innovation and decentralized participation worldwide.

3. Free and open source software promotes the development of the Internet as a public resource.

4. Transparent community-based processes promote participation, accountability, and trust.

5. Commercial involvement in the development of the Internet brings many benefits; a balance between commercial goals and public benefit is critical.

6. Magnifying the public benefit aspects of the Internet is an important goal, worthy of time, attention and commitment.

An excerpt:
1. Markets are conversations.
2. Markets consist of human beings, not demographic sectors.
3. Conversations among human beings sound human. They are conducted in a human voice.
4. Whether delivering information, opinions, perspectives, dissenting arguments or humorous asides, the human voice is typically open, natural, uncontrived.
5. People recognize each other as such from the sound of this voice.
6. The Internet is enabling conversations among human beings that were simply not possible in the era of mass media.
7. Hyperlinks subvert hierarchy.
8. In both internetworked markets and among intranetworked employees, people are speaking to each other in a powerful new way.
9. These networked conversations are enabling powerful new forms of social organization and knowledge exchange to emerge.

Entire Text Index Page

Manifesto for Agile Software Development

Individuals and interactions over processes and tools
Working software over comprehensive documentation
Customer collaboration over contract negotiation
Responding to change over following a plan

More Manifestos

The 37 signals manifesto (on usability)

Gizmodo's Anti-RIAA Manifesto

The Social Customer Manifesto: Treat your customers like you

Make Marketing History: The J Train (A Marketing 2.0 Manifesto) - Marketing Is Not A Department.

GNU Manifesto by Richard Stallman: The open software movement

Manifesto aggregators

Manifestos at ChangeThis

Manifesto tag on

List of Manifestos on Wikipedia (mostly political and artistic)


Dogma 95 (1995) by Lars von Trier, Thomas Vinterberg, Kristian Levring and Søren Kragh-Jacobsen:
Filmmaking without any props, costumes and outside music among other things. Keeping things natural and true.


At 12:51 PM , Anonymous Anonymous said...

My favorite manifesto is in fact a slogan I picked from a cartoon:
"On the internet, nobody knows you are a dog."



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