Wednesday, April 25, 2007

Advertising on UGC sites 50% more cost effective

In a new study by BlueLithium labs, while ads shown on non-UGC (User Generated Content) sites had a 32 percent higher conversion rate, because of lower cost of advertising on UGC sites, the ‘cost per conversion’ for non-UGC sites was 58 percent higher.

Moreover, non-UGC comScore 250 sites have 7 percent higher cost per conversion as compared to UGC sites.




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