Wednesday, April 11, 2007

Is Engadget really a blog?

99% of blogs are single-person affairs. Then you have multi-author blogs (Profy.com), and finally the giant blogs who are magazines running on a blog platform.

Sites such as Engadget, Gizmodo, Joystiq and Treehugger have evolved from single-person blogs into giant magazines with monthly revenues in excess of half a million dollars.

Engadget sends big teams to cover industry events such as CES. Treehugger has a multinational appearance. These media properties are run like magazines – dozens of writers working for editors, departments and so on.

So, my question is:
What is a blog?
Is it just an easy to implement CMS with commenting?

Is blog just a tool? Leaving it to you to make something out of this tool: start a news business, a diary, a collection of links, etc.

If Engadget is not a blog, then one may call it an online technology news magazine that uses a Blog-like CMS (which is not relevant for readers, anyway).

Related links:

If you are paid to blog, you are not a blogger

Newslok Live

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2 Comments:

At 2:34 PM , Anonymous Anonymous said...

You are right on about Engadget and others being regular magazines.

I guess they have evolved much futher than rest of blogs.

 
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