Friday, April 13, 2007

Social networks and changing demograhies

Rolling Stone will surely be one of the first mainstream magazines entering into the social networking field.

Although, the venerable publishing brand will be aiming for a younger online crowd, hoping to capture some of the appeal of Pitchforkmedia and like, Andrea Feckzo is correct in guessing that most readers of the magazine are 30 and above. It wouldn’t be silly to be inadvertently building a social networking site for an older user base.

Comscore analysis shows that,
- More than half of Myspace visitors are now 35 and older.
- 71% of the Friendster’s 1 million user base is 35 and above.
- 50% of Facebook users are 25-plus, despite that it has now almost become mandatory for new college and high school students to register there.

Aiming an ageing demographic is a smart idea. They have the buying power and staying power, vis-à-vis the fickle younger crowd.

Adult-oriented social networking sites are already up and running, Multiply for example.

Next up: A social network from Esquire and New Yorker magazines, perhaps?

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