Tuesday, April 17, 2007

Time for Spam and Cookies

News Item #1: A detailed research from HP reveals that 43% of Facebook messages are spam. Marcus from Plentyoffish dating site puts it correctly that you would similar figures on any other social networking sites.

NewsItem #2: A recent Comscore study reports that 3 out of 10 U.S. Internet users delete cookies, which means that sites may be overestimating audiences by a factor as high as 2.5.

Both pieces of information have implications for advertisers who use cookie-based visitor counting and rates of social networking site usage.

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