Thursday, June 28, 2007

Free daily in Sweden pays citizen journalists through pay-per-view model

The Swedish version of Metro, the free newspaper chain is using the pay-per-view model to pay citizen journalists.

Whenever any individual blog in the daily’s network crosses 5000 pageview per month, Metro credits the blogger’s bank account through MasterCard with US$20 (EUR 16).

Paying citizen bloggers is laudable.

However, I am not sure that pay-per-view is the right model.

I credit Metro for having a low traffic threshold of 5000 pageviews per month, but the pay-per-view model pay ensure that only topics that bring traffic are covered, much like what is happening in the blogosphere, with every blogger running after gadgets and gossip.

Some news sites are practicing pay-per-view and I wrote about it on MediaVidea explaining how damaging it can be the cause of journalism.

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