Wednesday, July 18, 2007

Chronicles of Microsoft the evil: Part…

When was the last time you heard a story that put Microsoft in a good light? Can’t remember? Rejoice. You are not alone. Here’s the latest gem:

Ars Technica
reports that Microsoft has filed a patent application for ‘for an "advertising framework" that uses "context data" from your hard drive to show you advertisements and "apportion and credit advertising revenue" to ad suppliers in real time’

Sounds familiar, doesn’t it? The desktop version of Google’s context-ad system is what it is.

Basically, some cynical Microsoft dude, tired of being called ‘second-hand, late-on-the-scene’ version of Google, thought up this Orwellian scene where the customer who pays for an OS, is made to endure ads based on contents on his/her hard drive.

But hang on, maybe Micrsoft plans to use this ‘not new’ (patent office take note) ad system in its probable versions of free OS which it might launch in near future to take on the rise of cloud software, including Google’s online office offerings.

Or, maybe, Microsoft is going for 'noblehood' this time and plans to use this new patent to go after adware producers for patent infringement.

I am looking forward to more Orwellian Fantasies centered on Microsoft’s new ad system.

For your consideration: – ‘this post was written on MS Word and was sponsored by Disney (Chronicles of Narnia) and the net access was sponsored by Nescafe’.

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