Monday, August 13, 2007

Can the Lonelygirl15 bring the money to social networking sites?

Joanna Shields of British Social Networking site Bebo is betting on this. Bebo launched an online teen drama, Kate Modern – 3 minutes Webisodes following the travails of the eponymous Art Student, created by the person who was behind the Lonelygirl15 ‘constructed’ phenomenon on Youtube.

The inaugural Webisodes reportedly got 100,000 hits and the creators have expectedly integrated advertisers into the drama from start. One plot line involved Tampax.

While it is good that Social Networking sites are getting serious and creative about bring in the money, I am not sure ‘Contrived, Advertiser-influenced Entertainment’ is it.

I know we watch ad-pervasive entertainment all the time, but watching James Bond driving the Ashton Martin in a 95 minute show is one thing, and following the adventures of an Art Student grappling with Tampax can make some smart young ones feel they are watching one very long advertisement.

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At 3:17 AM , Blogger GazTheMonsterous said...

I watched this funny video of a chick going crazy on her boyfriend the other day. I couldn’t help but wonder is the girl trying to be the next Lonelygirl? Do you know anything about this?

Here’s the video if you want to see it:


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