Friday, September 07, 2007 is gone (soon)

What is with our .com fixation? Coming in wake of which spent spent millions on changing to, pioneering social networking site has gone in for some remodeling and will change its address to instead of the idiosyncratic nomenclature aped by many.

However, Scachter says he will be some ‘redirection magic’ so that users are not disappointed.

For a site that has 1 million users and 100 millin unique URLS bookmarked, is ‘so’ normal, something that jars our image of a minimal and useful service.

What’s next?

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