Wednesday, September 19, 2007

Media Quote of the day

"Facebook's marketing goldmine may be crock of shite

The web can tell us what we already know, the bleeding obvious - people get more drunk at weekends, for example, or talk about Harry Potter books more frequently when there's a new Harry Potter book out.

But if you want to infer anything more sophisticated, the Hive Mind is no help at all.

- Andrew Orlowski on Facebook and its 150 million users in the wake of a recent Emedia survey which reports that 31% per cent of users of social networking services enter false information into the sites to protect their identity.

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