MediaVidea

Show off phrase of the month: Digitivity denizens

You must hand it to folks in the ad business, forever, trying hard to be ‘cool’. JWT uses a tool common with ad and PR industry types – ‘phrase making’ , using it to describe the trend (?) of people preferring online activities over others.

In a survey, JWT found to its ‘surprise’ that 28% of respondents admitted to spending less time socializing face-to-face with their friends because of the amount of time they spend online.

Hmmm…wonder what they might be doing online.
How about poking new found friends on Facebook and trolling Myspace and Orkut, looking for chicks.

It gets curiouser. 20% of 1011 people surveyed said they spend less time having sex because they are online. In other words, if you spend 5 hours online, you would be foregoing 5 hours of you-know-what. If you can keep it going for 5 hours, there is another opportunity waiting and it doesn’t involve the cubicle.

This isn’t the first time I have written about redundant surveys designed to lure clueless clients with high-priced low-tech services.

So hopefully, we expect JWT to tom tom its brand new phrase 'digitivity denizens,' and get some juicy Fortune 500 branding assignments pretty soon.

Labels: marketing, research report

posted by Pramit Singh @ 8:31 PM