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Why Facebook Ads don’t work

This is a solid case of Intention vs. Interruption.

I wasn’t surprised when Google reported meager earnings from advertising on Social Networking web sites.

I wouldn’t be surprised either when Facebook’s “Once in a 100 years” ad system flops.

Joshua Porter explains why:

Social ads don’t work as well because people are being social, not searching for something.

Rough translation:
People go to Google to find something, people go to Social Networking sites to see friends and meet new people – what are ads doing standing in their way?

Labels: facebook, google, social ads, social networking, trends

posted by Pramit Singh @ 4:39 PM