MediaVidea

The 11% that matter (and why companies must get serious about social media)

Adam aggregates data from the Forrester studies on U.S. consumers' use of web 2.0 tools and sites in 2007 and reports:

* 75% of your customers don't read blogs
* 89% of your customers don't write a blog, either
* 71% of your customers don't watch user-generated content
* 75% of your customers don't visit social networking sites (e.g. MySpace, Facebook)
* 82% of your customers don't participate in discussion forums
* 75% of your customers don't read online ratings or reviews
* 89% of your customers don't post online ratings or reviews
* 92% of your customers don't use RSS

The idea is similar to the '10% creators- 90% consumers' idea about web 2.0.
When you look at these numbers from another angle, you realize that:

* 25% of your customers read blogs
* 11% of your customers write a blog
* 29% of your customers watch user-generated content
* 25% of your customers visit social networking sites (e.g. MySpace, Facebook)
* 18% of your customers participate in discussion forums
* 25% of your customers read online ratings or reviews
* 11% of your customers post online ratings or reviews
* 8% of your customers use RSS

Do you still want to ignore these people?

Labels: blogs, social media marketing, web 2.0, web strategy

posted by Pramit Singh @ 12:24 PM