Tuesday, November 09, 2010

How to change Indian News: Let us establish a public fund for scoops, stings...

No online news outlet does better checkbook journalism than Gawker. Gizmodo paid around $5000 for the iPhone story (13 million views). Gawker paid a similar amount for the Christine O’Donnell story (1.2 million views), and almost $20,000 for a scoop on Brett Favre pics (4.6 million views).

How about we create a public fund to support sting journalism in India? How about going after the habitually corrupt? And after every 10 public service journalistic stings, we bring one Bollywood celebrity down. After all, as Gawker has successfully proven, nothing beats pageviews.

Read the complete interview of Gawker's editor-in-chief for insights into Gawker's policies for checkbook journalism.

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