MediaVidea

Jeff Hammerbacher is one of the first 100 hires (he joined in 2006) at the Social media company of the moment, Facebook. He is now something called a research scientist over there. For a moment, you think, 'wow, a research scientist! He must be doing something to eradicate malnutrition among poor kids, creating highly nutritious Rs.1 protein bars, or something like that." 

What Jeff actually does is to analyze behaviors of users. However, he is honest enough to acknowledge that he isn't doing any thing special.

 "The best minds of my generation are thinking about how to make people click ads" .

British street artist Banksy once said, 'The thing I hate the most about advertising is that it attracts all the bright, creative and ambitious young people...'.

The most talented people are making us click on ads and buy stuff. That is all they do. That is their purpose in being talented. They are talented.
And you wonder why the world is as it is.