Tuesday, January 09, 2007

Mybloglog: a better model for blog networks?

When Yahoo announced that it has purchased Mybloglog, a startup which came into being in July 2006, it led me to think about the model of current blog network model, which is basically 2-200 so-so blogs grouped around 2-4 bestselling blogs, trying to present the face of a newspaper to advertisers.

The blog network model
Blog Network owners are in the old media mould, for which blogging is a tool for cheap and easy publishing. When you work for a blog network, you are no more the blogger in the free-spirited blogger way.

Other models
A network like 9Rules, comprising of independent bloggers under a common advertising platform seems closest to the idea behind Myboglog, which builds social networks on blogs and on social networking sites.

For example, my account on Mybloglog would show my chosen favorite bloggers as my friends, provided they have a Mybloglog account.

You might also say MyBlogLog is the more 'social' version of the good old blogroll. Unlike traditional blog neworks, you add and remove your friends, depending on their activity.

The advertising aspect of Mybloglog:

Mybloglog also looks at reader behavior inside blogs, like what is being read and where readers go next, delivering information it can sell to web advertisers...that’s probably the charm for Yahoo.


At 11:09 AM , Anonymous Anonymous said...

Why did you refer to yourself in the 3rd person over on mashable? Why say "MediaVidea says" as if that's some authority?

Why not just say "I think that blah blah" and post the link?

I feel tricked by you, Pramit.

At 6:33 PM , Anonymous Anonymous said...

This is Pramit here. There is some problem with my ISP who has blosked Blogger access for a while. I just wanted to tell you that there was no particula thought behind using 3rd person. This was a spur of the moment comment and I hope you will understand.

At 6:48 PM , Anonymous Anonymous said...

i`m your permanent reader now

At 7:16 PM , Anonymous Anonymous said...

Your blog keeps getting better and better! Your older articles are not as good as newer ones you have a lot more creativity and originality now keep it up!

At 4:24 AM , Anonymous Anonymous said...

Any idea how credit crunch affected porn?

At 9:37 AM , Anonymous Anonymous said...

piracy affects porn but it's still winner during the crunch


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