Monday, February 11, 2008

Why Facebook Ads don’t work

This is a solid case of Intention vs. Interruption.

I wasn’t surprised when Google reported meager earnings from advertising on Social Networking web sites.

I wouldn’t be surprised either when Facebook’s “Once in a 100 years” ad system flops.

Joshua Porter explains why:

Social ads don’t work as well because people are being social, not searching for something.
Rough translation:
People go to Google to find something, people go to Social Networking sites to see friends and meet new people – what are ads doing standing in their way?

Labels: , , , ,


Post a Comment

Subscribe to Post Comments [Atom]

<< Home