Back to the future: when Mobile Operators turned into ISPsI knew mobile data is big. How big it really is I did not know till today when I read in the Guardian that mobile content is worth more than web content.
Informa calculates that content on mobile networks brought in $31 billion against $25 billion worth of business done on the web.
While porn and gambling accounted for a big part of online revenues, the mobile content business is dominated by five content groups: music, infotainment, images, videogames and web browsing.
Reading this many of you might think:
well then, what are we doing writing rambling articles online, that anyway few people read?
However, I don’t think mobile content will always be a Paid For business.
A crazy mix of technologies are on the horizon – wifi, wimax, Bluetooth, VoIP, P2P, and others – and some technologies that are yet to come that will one day turn Mobile providers from the dour gatekeepers of today to building supers of future, just like the ISPs of tomorrow.
In 10 years, the cellphone has become a ubiquitous tool, even found in the hands of those film extras in awful commercials. In 10 years’ time, people will have found a way out of the clutches of the Mobile service providers.