Friday, August 17, 2007

Web 2.0 tools can only take you so far

Traditional news sites have taken to using Web 2.0 tools, including blogs, forums, user photos & videos and others in a big way, hoping that this will attract some of the user base that was graduating to Digg, Flickr, Del.icio.us, Techcrunch…among other Web 2.0 heavyweights.

Michael Arrington writes in Techcrunch that USA Today, which took to a web 2.0 lifestyle in a big way, undergoing a design overhaul to boot, is not getting the returns it expected voting and commenting to bring in.

One reason may be that people are not getting that unique ‘Community Feel’.

Digg for example, despite all its obvious faults, has a community rooting for it, a community that submits stories, votes on them, comments on them – there is a sense of belonging.

On News sites such as USA Today, and a lot many other news sites that have bought off-the-shelf Web 2.0 tools, integrating them with their existing story flow, the feeling of community is perhaps not there.

The popular and successful method to build a community is to focus on a niche.

What is USA Today’s niche?

Piling on web 2.0 tools can only take you so far. If news sites do not want to be seen as lame copycats, they might start with building community silos around their popular columnists, columns.

They might also consider starting new communities around evocative themes plucked from the Zeitgeist – say, a user-generated section on how to survive the housing bubble.

Giving a sense ownership of content to the reader builds new media brands.
There is no fun in USA Today journalists selecting and writing everything and asking everyone else to comment and vote.

As a commenter on Techcrunch puts it,
My comments on USA Today are meaningless. They add nothing, are seen by very few people, and don’t produce any movement in the earth’s gravitational shift. People want to participate because it makes a difference. If that is not the case, well then who really cares. It’s a novelty that soon wears off.
I think it was Doc Holliday who said,
"My hypocrisy will only take me so far."

Labels: , ,

2 Comments:

At 6:51 AM , Anonymous Anonymous said...

tibia money tibia gold tibia item runescape accounts buy runescape accounts runescape money runescape gold runescape gp runescape power leveling runescape powerleveling cheap rs2 powerleveling runescape equipment buy rs equipment runescape runes cheap rs2 runes runescape logs cheap rs2 logs runescape items buy runescape items runescape quest point rs2 quest point cheap runescape questpoint runescape gold runescape items runescape power leveling runescape money runescape gold buy runescape gold buy runescape money runescape items runescape accounts runescape gp runescape accounts runescape money runescape power leveling runescape powerleveling tibia gold dofus kamas buy dofus kamas wow power leveling wow powerleveling runescape questpoint rs2 questpoint Warcraft PowerLeveling Warcraft Power Leveling World of Warcraft PowerLeveling World of Warcraft Power Leveling Hellgate money Hellgate gold buy runescape logs buy rs2 items cheap runescape items Hellgate London gold Guild Wars Gold buy Guild Wars Gold runescape items rs2 accounts cheap rs2 equipments lotro gold buy lotro gold buy runescape money buy runescape gold buy runescape runes lotro gold buy lotro gold runescape money runescape gold cheap rs2 powerleveling eve isk eve online isk buy runescape power leveling rs2 power leveling tibia gold tibia item runescape accounts Fiesta Silver Fiesta Gold SilkRoad Gold buy SilkRoad Gold Scions of Fate Gold Hellgate Palladium Hellgate London Palladium SOF Gold Age Of Conan Gold AOC Gold ArchLord gold tibia money tibia gold runescape accounts runescape gold cheap rs2 powerleveling buy ArchLord gold DDO Plat Dungeons and Dragons Online Plat

 
At 12:20 AM , Anonymous Anonymous said...

http://brazil.mcneel.com/members/lopid.aspx lopid

 

Post a Comment

Subscribe to Post Comments [Atom]

<< Home