Thursday, October 07, 2010

Rethinking General Purpose Social News Websites

The latest from Digg's downfall - Digg is apparently trying to get inactive users to start using the site. “Come Alive On Digg", the email from Digg reportedly says. Now, why would users, this writer included, do that?

1. Digg as a source of traffic: Even if I were to believe that the bury brigades are really buried on Digg, the window of opportunity (for making the home page) for small publishers is very, very small, what with all that constant river of hundreds of copycat stories in queue.

2. Digg as a town hall: Basically, a social news website is a place for discussions centered around submitted news links. Think of Digg as a giant (spammy) blog network, where the comments are not quite of the quality of Slashdot. (also see Twitter is a giant blog) A noisy town hall, where nothing important gets done or said, is of no use to anyone.

3. Digg as a 'too' general purpose social news site: Reddit has its many sub-reddits. Hacker News is devoted to news for and about tech entrepreneurs. Slashdot has the technology angle covered pretty well. The lesson from these successful social news sites is, Digg needs focus. Digg needs categories. Digg also needs editors/'owners' for these categories.

4. Digg as a social network: This is scourge of social media, every website wants to be everything. I have trouble updating Facebook, as it is. From my past experience, the dominant form of social groupings on Digg tend to be of webmasters and marketers trying to scam the system.

As for the question, will I go back to Digg? I don't think so.


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Friday, August 06, 2010

How Social News Can Go Bad: Right-wing Censor Cabal on Digg.com

Now, we all know that to make your news site work, you must take a distinct editorial view (avoiding the 'view from nowhere' approach). But, what can you do if a big, very big social news site lets a right-wing cabal flourish? That appears to be the new Digg story.

Digg is no longer in the forefront of social news sharing, despite the huge traffic (25 million page views per month), and having let sites such as Huffington Post (curated liberal news), Reddit ('Cool' news stories & the many sub-reddits), Hacker News (News for Startups and Entrepreneurs), Fark (highly readable, curated news stories, with punchy headlines) and of course Slashdot (Tech stories & a knowledgeable commenting crowd) get ahead. There is just no editorial focus on Digg, formal or semi-formal. As a result, anything goes. Really. Including censorship on a huge scale.

A writer on Alternet exposes the shenanigans of a group of conservative-minded Digg users who manage to search and bury articles from 'liberal' news sites , using multiple accounts, IP proxies (so that they can register more accounts), upvote padding (of stories with conservative angle) and more.

These users number around 100, they have a Yahoo Group called Digg Patriots (DP), and have a companion site at coRanks. They use the Group and other online resources to issue bury orders and discuss strategies to censor Digg and other social media websites.

Is it social news? It may be or or it isn't. I leave that up to you. But I sure do think if Digg wants to be known as a news site for conservative news, it should say so and that would be the end of it. That would guide users who are sharing 'liberal news' to stay away and go elsewhere. But Digg wouldn't want the traffic to go away. It wants to have the best of both worlds, pardon the cliche.

P.S.: I might point out that Alternet promote liberal causes

Related:
How to Fix Digg

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Saturday, May 29, 2010

How to fix Digg?

Digg revolutionized Social News Sharing. But, somewhere down the line, the great Digg dream declined. The traffic is there but the quality is hardly monetizable.

Earlier we thought Digg might eclipse Slashdot. Six years onwards, the quality of conversation on Digg is still nowhere Slashdot. To be fair to Digg, few online conversation spots are as intelligent as Slashdot.

Now, Kevin Rose is desperately trying to inject fresh life into Digg. However, people have been quick to point out that merely copying from other sites is not the way forward. Alexis Ohanioan, co-founder of Reddit.com (he sold the site to Condenast and moved on) says about Rose's new plan,

An open letter to Kevin Rose: this new version of digg reeks of VC meddling. It's cobbling together features from more popular sites and departing from the core of digg, which was to "give the power back to the people."

I think one way Digg can get its act together is to cut down on expenses, social news doesn't require millions in salaries.

With a smaller team in place, there will less pressure on Rose to bring in the money, and then Digg can implement the top 100 users leaderboard openly, putting some checks and balances against abuse, and making the top 100 act more like the Techmeme leaderboard, as well as Top 100 Digg members acting as topic editors.

That is what I would have done.

Relate Mediavidea stories on Digg:
Why Digg needs editors Part 2

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Friday, October 16, 2009

Why Digg needs editors - Part 2



I still think Digg would be a better resource for all of us who are looking for 'news with the context'/the big picture.

I found the above image 'If Digg were a newspaper' on the Shortformblog blog.

Yes, Digg needs editors. Editors to curate what goes on to topic-specific front pages. The traffic is huge, the comments are getting better and at times they inform me on issues I previously knew little about.

In case of some topics, Digg is approaching Slashdot like quality, but then we have to remember that Slashdot has moderation, while Digg has stupid bury brigades. If you want to deal with spammers, trolls, duplicate content, do it properly and openly, not firing from free-ranging cabals.

BTW, did you know the New York Times has a whole department moderating the comments?

Related stories about Digg on this blog

Digg in print?
Creating a Digg about Diggs
Loving Digg, why?
Getting on top of Digg is out, becoming a top digger is in

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Sunday, March 23, 2008

Digital Sharecropping (and why Nicholas Carr is one of the real voices of web 2.0)

Nick Carr One of the few people who have written in support of British folk-punk musician Billy Bragg's op-ed piece in the New York Times, Mr. Bragg writes about how the owners of social networking site Bebo stand to pocket more than $600 million (out of $850 million sale value) after Bebo's sale to AOL goes through - without having to pay any royalty or other forms of incentive to the artists who helped make Bebo popular.

Some so-called web 2.0 experts of this world have rallied against Mr. Bragg's assertion, saying social networking like Bebo, Myspace, Facebook and others provide a huge platform to these artists, which is bigger and more engaging than Radio or TV - but, both Radio and TV pay musicians royalties for playing their music.

Come to think of it, I have a hunch that owners of social networking sites consider artists who post their music no different than how Google considers the new blogger - provider of free, long-tail content. Just like new blogger can't straightaway become a Seth Godin or a Nick Carr, the site owners do not think much about the artists because noone becomes Nine Inch Nails or Radiohead straightaway. Much is being made about how Radiohead changed the music distribution model, but would they been able to do that if they were new on the scene and not some 14 year old rock band?

For owners of social networking sites, creative people are fodder for growth, these owners are the new band promoters, someone who lets the creative- types do their promotion while the band promoters make money by selling the whole site itself.

The so-called web 2.0 experts point out that the artists had the option of posting their music and videos on other sites as well.

How convenient - in many cases, it is because of the artists that sites like Bebo and Myspace became famous, attracting other users and other artists - it is not a coincidence that Bebo is considered the TV channel version of social networking sites.

Comparing musicians who join social networking sites when these sites are still new and traffic is non-existent, to investors, Mr. Bragg says these artists should get a dividend when the site makes money.

If people think Mr. Bragg is wrong in saying what many have been saying private, then I think time has come to put an end to this entire web 2.0 charade. If people think Mr. Bragg is wrong to call for a share in web 2.0 sale profits, the participatory web is all about how smart people in the Silicon Valley are taking everyone for a ride.

When some so-called web 2.0 experts get righteous and respond to Mr. Bragg’s assertion by invoking the non-existent web 2.0 ethos, it is pukeworthy - you can be sure these web 2.0 experts are playing to their gallery of 250 other experts, sounding noble and all.

The reality is Web 2.0 experts have a stake in the continuance of the status quo in the web 2.0 field and if you want for an objective view on the topic, read stuff from people like Nick Carr.

However, if you want to start a me-too web 2.0 startup, read Techcrunch from A-to-Z, suck up to the site's owner, comment as many times as you can, and you are in the business.

Sites like Techcrunch cover web 2.0 startups - it is in their interest not to write about "digital sharecropping" - they would not want to annoy the cash rich founders and those 125 pixel ads, do they?

When Digg sells, I would like to hope that the Kevin Rose shares the money with his band of avid early Diggers, who are both the cause for the rise (and detirioration) of the social news sites.

In the words of Nick Carr, "Digital sharecroppers of the world, unite!"

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Wednesday, March 12, 2008

Why the mystery behind geeks is gone (and why SXSW-like conferences are nonsense)

After having borrowed some good news practices from mainstream media, professional bloggers have said 'enough' and have now returned to the old heavy-duty navel gazing again. They know they can't make money by writing about the problems with this world.

The world faces an economic slowdown - stock markets are tanking, joblessness looms, enough has been said about the home loan debacle and even the sage of Omaha, Warren Buffet has said that these are troubling times.

This doesn't trouble the Silicon Valley (one of the twin Capitals of the Blogosphere), which is obsessed about silly conferences where some of their own are worshipped like Gods and if a reporter tries to ask probing questions, the audience gets tough with her.

In this post-industrial, pre-nuclear, knowledge world, we are creating more Gods than ever before. Conferences like SXSW are temples where geeky pastors preach to the converted and then the converted fan out the message through their blogs and Twitter accounts, singing paens in praise of this person or other.

Some blame it on Google. An entire industry of blogs has formed up around covering these geeks and their love life. They are also saying that the Valley Entrepreneur geeks of today are more obsessed with becoming famous that they are falling extremely short of bringing 'revolutionary' changes in the marketplace with their startups.

'Revolution', 'Different' - these were the calling cards for geeks. But, geeks are no more the 'cool' people they used to be before. The mystery is gone. Besides all those silly Facebook profiles, movies from Judd Apatow have also the done the damage.

No longer the lonely kid coding away (or, playing with Light Sabres) in mama's basement, now we know that geeks are normal people just like us - with maybe stranger fetishes. Now we know that the geeks have only read more computer programming and designing books than the rest of us.

Where is the mystery? The average geek (or nerd, of you will) is just as mad for money, girls and recognition as the rest of us. Only the order of these three crucial things may vary.

Result: Kevin Rose of Digg is content letting Digg be a mere niche news player, allowing the cabals a free run on the site. I rarely use Digg anymore. Mark Zuckerberg of Facebook boldly shirks away from hard questions from users and reporters, comforted by the cushion of a vociferous bunch of bloggers, API developers, consultants, all of whom have a stake in the growing hype around Facebook.

In the valley itself, there is a gulf. A cousin of mine, who lives in San Francisco, says he has never heard about these bloggers and New Media moguls that I say live and work in his city. When I probe more, he enquires about any web 2.0 startup for helping people who have taken home loans beyond their means, for whom foreclosure is a sure thing.

It used to be that earlier, the news media - TV and the big papers were the ones who held big functions awarding anyone they were pleased with (and who pleased them in return).

In this age of blogging, a new generation of incestuous, self-congratulatory range of events has sprung up, churning up large amounts of link love, which I think is the only reason for these events' success.

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Wednesday, February 20, 2008

The Dirty Dozen at Digg?

Came across this analysis which says that while Digg is becoming more mainstream, the number of sites that enjoy regular home page positions on the site is shrinking. There are reportedly 12 sites that are lucky to have their article grace Digg's home page on a regular basis.

These dirty (or, lucky - depends on who's talking) 12 sites are:

Ars Technica
Gizmodo
Engadget
Torrentfreak
Techcrunch
Valleywag
ReadWriteWeb
Mashable
Gigaom
VentureBeat
CenterNetworks

I propose we leave all the hypocrisy behind and build ourselves a "Originalsignal.com+Popurls.com" type page with feeds for all these 12 sites.

Add the popular sites on Techmeme.com as well.

Do not share a tear for social news.

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Monday, February 18, 2008

Social Media Marketing will not help you if your product sucks

Social Media Marketing is the in -thing. Marketers are charging clients big money to build their brands on online social communities such as Digg, Reddit and a host of niche web sites.

Say, your marketers are able to buy a clutch of top bookmarkers (yes, that is all social media marketing really is) and the related news item hits the front page of Digg, and your site gets tons of traffic and you say 'whoa!".

If you product sucks, then that is the only time you are going to say 'whoa!.

Joshua Porter explains,
think of social media tools as amplifying customer opinion rather than improving it.

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Monday, February 11, 2008

Are Curated news links the next big thing?

Scott Carp's initiative Publish2 is perhaps a harbinger of the shift in the social bookmarking/social news business where the likes of Digg and Reddit have long ruled. Digg mobs, Reddit spammers, Digg Bury Brigades have become part of the New Media Lexicon.

While Digg boasts of Pro-Ron Paul Diggers, Reddit is heavily pro-Obama and as Obama threatens to take pole position in the Democratic Party primaries, Diggers are shifting to Obama. No one is 'working' for Hillary, but that is another story.

The point is:
Journalists should have more activity in Online Social News bookmarking and online news will be better for it.

Bias, there is will be, but it will be offset by better categorization.

I am waiting for the day when I see tags like this:
Pro Obama
Pro Hillary

Scott writes about the innovative things he and his journalist friends are doing with Publish2.

I wrote about the possibility of having Digg run by journalists.
Is Publish2 just such as thing?

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Wednesday, January 09, 2008

How Kevin Rose has set a bad precedent for new media moguls

In the age of old media in the year 100 BC, newspapers used to endorse presidential candidates and assorted other political wannabes. They still do.

Showing us that New Media Moguls of the 21st century have the kevlar-plated souls of Old Media moguls, Kevin Rose of Digg fame has made his choice: Ron Paul (Republican) and Barrack Obama (Democrat).

On one hand, this is nothing.

But, tell me: which newspaper owner (Digg is no newspaper, but some idiots think it is) can boast to have a rabid fan following of 1 million geeks and counting?

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Wednesday, December 19, 2007

The 100 most powerful people on the Internet in 2007

The most powerful people on the internet are the top users of social media sites. Traditionally, the top people on the web can be as banal as the latest from Forbes (example), the big daddy of list making sites.

Seeing that useless list, my first reaction was to come up with a fresh version of the People’s Choice List I came up with back in January but I think the earlier list is still relevant and then I recalled that getting on top of sites such as Digg or becoming a top digg/reddit/stumbleupon user was covered more by bloggers than many other topics.

If Time magazine so arrogantly anointed 2006 as the Year of ‘You’, it would not be outlandish for you to announce 2007 as the year of social news site users.

For a moment, I propose we do not get into debates over whether having as many friends on Digg is the future of online news, where Gtalk is all you need to put a story on Digg’s front page.

Let us instead celebrate all those high school students, the enterprising housewive, the ‘soon-out-of-college-must-make-some-name-using- cheap- broadband- and- ample- free-time’ guy with a plan, the hacker who has no job, the wannabe Arrington, the SEO upstart, the SMM huckster, part-time workers of the world, the whacked-out-of-his-mind hack at that big corporation, the store owner (where few shop anyway), the overeager Samaritan happy to help out the new UGC site's owner who promised him top billing (or a job in the future), the college student (mostly film and arts majors), and the comment whores who take over entire commenting below a post of their fancy.

Obviously, FREE TIME is all that you need to join this most illustrious band of people who have collectively managed to invoke awe, fear and loathing of internet publishers everywhere, forcing them to modify their content to suit their predominantly libertarian, righteous, male, pro-Ron Paul, voyeur tastes.

These guys have set the trend for names that people will surely have by the time Battlestar Galactica becomes a reality:
CliffofOsaka, Supernova17 (a great age indeed for doing great things, huh?), Koregaonpark (19 year old kid), Stoners, dirtyfratboy…

If you get your high from this ‘I vote you up, you vote me up’ frenzy, I suppose you will be panting with anticipation about who these most powerful users, the crème-de-la-crème are.

Choose from the people in the lists below and make up your own 100

The Top 1000 Digg Users

Top Users of StumbleUpon
(site created by a Top Digg User Muhammad Saleem who is a good writer as well. Another notable top social news participant is David Cohn.

Top 50 Niche Social Media sites and their Top Users

P.S.
Reddit.com is a worthy site but I couldn’t find a list of top users, which anyway can be useless because there are no proper profile pages and I suspect that top journalists from Wired Magazine (which owns Reddit) may be top users of Reddit as well, considering the high-falutin news coverage on the site.

Users of Slahdot.org have not been taken into consideration – too refined for my taste.

Related Reading
Social Media Websites in Illustrated Form
Nice cartoons to illustrate the differences b/w the different social news sites

Wizards of Buzz (great WSJ article from February)


Some Shameless Self promotion: Posts I wrote about the topic this year
Getting on top of Digg is out, becoming a top Digg user is in
A Short analysis of content on top social news sites
Top 25 People Online, People's Choice

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Thursday, December 13, 2007

Participant Generated Content vs. User Generated Content

PGC or UGC? Which one will it be? To tell you the truth, I have been in this blog business for more than years now and I still can’t get a hang of the terminology.

Are blogs UGC? (Nope) Are Comments UGC? (Yes) …

So, it comes to pass that Robert Scoble, supposed purveyor of cool web tools sporting a freshly minted career along the lines of ‘David Frost meets Jay Leno kind of interviewer/chat show’ decides to write a useful blog post for a change, revealing with a purposefully accidental flourish that he will soon be leaving Podtech, where he did interviews and other stuff, for FastCompany where he will continue to explore new stuff in video.

Scoble gives out some insights into the Online Video Business and if you like Jaywalking on the Tonight Show, Smile, you are on Candid Camera, and similar public involving shows and if you are into recording rock concerts and other public events on your cell phone and if you dig Road Movies, you will understand where Scoble is heading.

Pointing to sites like Digg.com, Youtube.com, Scoble goes on to say this:

I’m tired of getting used by companies who just use and use and use without giving me anything in return.

… I actually love it when Christopher Coulter calls it “loser generated media.”


Digg users, take note.
But, I still don’t see whether ‘Participant Generated Media’ will make the participants rich.

Can PDC make participants make participants happy? Yes.
But, aren’t Youtube and its clones making from PGC?

Some things never change. Only the terminology does.

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Friday, September 14, 2007

The Future of news: Read more, write more, partner more

As was expected, yet another attempt from mainstream media to define and analyze the boom in user-generated news was hotly debated and trashed in equal measure on blogs and news sites.

Project in Excellence in Journalism (PEJ) analyzed headlines on social news sites (Digg, Reddit, Deli.cio.us) comparing them with mainstream media headlines.

The only useful thing I found was that people forwarded ‘How To’ lists and advice more than other story types. The rest of the findings were along expected lines:

- The increasingly fragmented online readership
- Frontpages of MSM and Social News sites rarely match: since both have different editorial setups. Editors rule on MSM sites and the crowd is supreme on social sites.

Not wanting to comment on the usual outrage of bloggers , I have three takes on this:

1. Those who like to read love the new setup
Read the best of mainstream media and your favorite bloggers. Never before did I have so much data on any given issue at hand. Now, I can read the NYT and Guardian’s take on Hillary vs Obama and then look at how bloggers and members of Digg and Reddit have aligned themselves on the issue.

Given the abundance of available information, the modern editors’ bias is easily brought into focus now than before.

Now, the reader can ask the editor ‘if you knew A was B, why did you say that…?

2. The power of comments, link forwarding and bored people
Social News is driven by the hordes of bored workers in offices and in dorms everywhere, who submit links, forward links and comment their hearts out on the social news sites.

I believe comments on news items on social sites are richer than the news items themselves.

Among news anization, Guardian’s Comment is Free is a worthy attempt and I never miss reading the comments below any readable Guardian column.

3. Let’s work together
That’s what owners/editors at established news organizations should be telling to social news sites, bloggers, commentators and other enthusiastic participants, making it possible, and profitable, to both parties to include each other’s content in their offerings.

For your consideration:
A: Local paper + best of local bloggers
B: Local paper’s shoddy, mostly fluffy tech coverage and what bloggers think about Apple’s iPhone tactics and why doesn’t Apple do something about the battery?
C: New York Times plus Best of Digg and Del.icio.us

Rather than bicker about what is news, what is not, or whether bloggers are useful or whether social media is making us dumb, let work together and create 'news that is fit to comment and act upon?' (Sorry, NYT)

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Sunday, September 02, 2007

Newspapers, go Digg yourself

A Cover story in the Economist was titled, "Who Killed the Newspapers?"
No one did. The papers killed themselves.

Like Ostriches with their heads stuck in stuck in sand, they see nothing but darkness brought out by Google News, in other words the newspapers CEOs are too lazy to put on their thinking hats.It wouldn't be a bad idea to outsource the newspapers' CEO's jobs to India, China, Philipines, Eastern Europre and what have you.

The recent deal done by 4 wire services with Google News is a stab in the back for the papers. The wire services get some money from Google for displaying news and are promised ad revenue from resulting traffic as well - the fee part is okay, but no one is making big Google ad money except some enterprising bloggers and blog networks.

Now, newspapers will be stuck with 'second hand' news wire stories and with huge salaries budgets to boot.

The only out is to be creative about generating advertising from online services:

For starters, they can form an AP-like cooperative again and create something like 'Digg for the best News Writing for the day' - having the best of both worlds, Digg-like user freedom (free to vote, free to comment) free to submit their own content and Newspaper like editorial curation - this can be a contender in the face of Google news. the stories are better and the aggregation (& story piling) is meaningful.

Despite its weaknesses, Digg is popular because it sends traffic to submitters, provided the stories are good (some Gaming doesn't harm at all)

It is another matter that the traffic seldom results in ad revenue and so the papers will have to find creative ways to generate advertising - the Guardian model of 'Dailycandy Style Special Offer from the paper' are a way to start.

If you need more validation: Recently, British Papers were reported to have increased their American readership.

The reason?: A big part of the traffic was sent by DrudgeReport.com, which is one of the pioneering aggregators.

News Indexing is hot and newspapers ought to get in it.
Digg, Drudge Report, Guardian - there is a solution in there somewhere.

Related MediaVidea Stories
Bloggers' Page as the new Op-Ed page
Digg Bashing: A Roundup
What if Top Digg Users were all Journalists

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Friday, August 17, 2007

Web 2.0 tools can only take you so far

Traditional news sites have taken to using Web 2.0 tools, including blogs, forums, user photos & videos and others in a big way, hoping that this will attract some of the user base that was graduating to Digg, Flickr, Del.icio.us, Techcrunch…among other Web 2.0 heavyweights.

Michael Arrington writes in Techcrunch that USA Today, which took to a web 2.0 lifestyle in a big way, undergoing a design overhaul to boot, is not getting the returns it expected voting and commenting to bring in.

One reason may be that people are not getting that unique ‘Community Feel’.

Digg for example, despite all its obvious faults, has a community rooting for it, a community that submits stories, votes on them, comments on them – there is a sense of belonging.

On News sites such as USA Today, and a lot many other news sites that have bought off-the-shelf Web 2.0 tools, integrating them with their existing story flow, the feeling of community is perhaps not there.

The popular and successful method to build a community is to focus on a niche.

What is USA Today’s niche?

Piling on web 2.0 tools can only take you so far. If news sites do not want to be seen as lame copycats, they might start with building community silos around their popular columnists, columns.

They might also consider starting new communities around evocative themes plucked from the Zeitgeist – say, a user-generated section on how to survive the housing bubble.

Giving a sense ownership of content to the reader builds new media brands.
There is no fun in USA Today journalists selecting and writing everything and asking everyone else to comment and vote.

As a commenter on Techcrunch puts it,
My comments on USA Today are meaningless. They add nothing, are seen by very few people, and don’t produce any movement in the earth’s gravitational shift. People want to participate because it makes a difference. If that is not the case, well then who really cares. It’s a novelty that soon wears off.
I think it was Doc Holliday who said,
"My hypocrisy will only take me so far."

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Saturday, August 04, 2007

Is Digg past its peak?


Erling L. Andersen researches Digg’s traffic on Alexa and concludes what I have been suspecting for a while – Digg’s traffic is down.

Erling writes that Digg has lost almost half of its traffic from its ‘glory-days’ towards the end of 2006.

Reason? Erling thinks it is because of competition from Reddit, Del.icio.us, Stumbleupon and others.

For some time now, I suspected Digg was in a slump - the numbers of submissions in two popular Digg categories – Technology and Business are a bit down. While number of submissions on a whole remain the same, skirting the 8000 stories a day mark, The average Digg submitter writes more about technology and business than other, and maybe the arbitrary Buries are discouraging many users to participate anymore, or at least far less than they used to do before.

Then there is a bigger problem: Digg has always suffered from lack of good stories. More than ever, Kevin Rose and his gang must shift attention from their new baby Pownce, and try to bring focus back to Digg, which need good stories like never before.

As things stand, one suspects the original group of enthusiastic YTMs (young, techie males) that made Digg are moving on in life. In comparison, editor-moderated Slashdot powers on, with good stories coming in on a daily basis.

The Plateau before the decline is not a nice place to dig in, pardon the pun.

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Friday, June 29, 2007

How the biggest value of Digg is enjoyed by Digg itself

We still don’t know what part of Digg’s massive traffic shows actual users browsing through Digg’s 6000-7000 a day submissions, making those submissions and how much outbound traffic Digg actually provides. We already know that only a select group of sites make to Digg's homepage on a regular basis.

Till now we only have Compete’s outlandish claims that Digg has the same amount of traffic as Facebook. I don’t know what crazy piece of tech Compete is powered by (many believe it not different from Alexa, another dodgy counter) but we won’t know the truth until Digg makes its Statcounter (or any variant) public.

One theory behind the huge reported traffic numbers is the rapid growth of “Add to Digg” widgets and “Integrate this on your site” tools which force users to go to the Digg Submission page.

Basically this means that readers on any site are forced to leave the site and go to Digg.

I doubt it we will ever know Digg’s incoming-outgoing traffic ratio and in all probability, we won’t be able to the true benefit of social news sites.

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Thursday, June 28, 2007

Techmeme and Techcrunch launch Pownce

Following the lead of Guy Kawasaki and Jason Calacanis, who are trying to cash in on their successes and big name status in the Silicon Valley by launching new ventures (and getting tones of bloggers’ response in return), Kevin Rose of Digg-fame has launched Pownce which happens to be a mix of Instant Messaging (in the Twitter mode) and social networking.

While at first glance there doesn’t appear to be anything new with Pownce, Techmeme and its swarm of blogs/sites and Techcrunch (with its sizeable RSS subscriber list) have made sure that this me-too product gets maximum coverage.

I have often said that the comments in Techcrunch are better than the write-ups. One commenter on Techcrunch explains that the Silicon Valley of 2007 is the same as the Grunge scene in the first half of the 90s – all roads led to Seattle and being too place centric, Grunge went down after that.

The question arises: will a self-obsessed, Hollywood-like Silicon Valley, led by a group of pied piper bloggers/columnists bring a similar fate to the Web 2.0 boom?

A good write-up on Techcrnuch can get you some VC money but it is no indicator of success, whatever a select band of RSS subscribers may say. These readers are most probably not your end users.

By the way, dear Kevin Rose, aren’t there problems with Digg itself?
When was the last time you all discovered a good story on Digg?
How about improving the Bury feature?

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Thursday, June 14, 2007

What is the purpose of Digg? Let's count the ways

On any given day, an estimated 15 million blog posts are being made, out of which 6000 or so are submitted to Digg, not more than 20 posts get any respectable attention – the rest are just spam, at least that’s how the big users see them as – lame, incorrect, these are some of the most common epithets being ascribed to buried stories.

Now, what is the point of existence of sites like Digg?

1. Is it outstanding journalism?
If that is the case then I think the likes of New York Times, Washington Post, Economist, Christain Science Monitor and others are better served by a new digg-like system, which only aggregates stories from the top 100 news outlets in the world.

Digg as the modern version of the supermarket tabloid with a geeky edge is not far off the mark.

The Top Digged stories of today are:

Find out what (American) accent you have. (very short quiz)
911 refuses ambulance for woman dying in ER waiting room; nurses dont help
China Threatens War Over Bush Handshake
Gizmodo: Digg Spam Sucks
Teach the controversy: Pi = 3.0 (textbook stickers included!)
11 Worst 007 Gadgets
Judge suing dry cleaner cries over pants in court
Iran moves to execute porn stars
BBC: World Now in America // pics
Hilton's parents skip line on jail visit -unfair


2. Or, is it allowing a few blogs to come out and becoming mainstream news outlets themselves?

This seems more the case. The charm of Digg as a source of traffic is not what it was before. Randfish at Seomoz complained that the site was not getting as much digg traffic as before.

Harry Maugans did a study and found that only 15 or so sites have dominated Digg while it has been existence – so Digg as a champion of open source, web 2.0 style, anything style articles is surely out of question.

I was not surprised to know that big blogs such as Lifehacker have their own policy of putting dig buttons only on exclusive and original stories – these blogs are not blogs, but aspiring big-ticket magazines and Digg is their path to glory.

For example, have a look at Lifehacker’s official Digg Policy.

3. Is it letting users discover better news?

For that you must compare all the big sites – Slashdot, Nytimes, BBC, Metafilter, Newsvine, Reddit and others and find out for yourself what you have been missing. Other than the Paris Hilton story in 2005, I haven’t come across a ‘unique – only-on Digg’ story. The Virginia Tech story got faster home page traction on Newsvine than Digg, where it got stuck in the middle pages.

For tech stories of depth, Slashdot is any day better. But if if you are in for boobs and gadgets maybe Digg is fit for you..

If you are patient enough, you might find gems while browsing tag on the quiet but effective Del.icio.us.

4. Is it making Users happy?
If there is one category of users that Digg makes happy is that group of 14-24 year olds who make snap judgments on the merits of a story about Obama’s Kennedy like appeal (By the way Diggers are heavy on someone called Ron Paul), decisions that make or break many an online entrepreneur’s short-term fate.

These guys may be good coders but does that mean all coders are all-around Mensa geniuses? I don’t know. But i bet the judges during the inquisition period in Europe took a little more time.

Some of the Digg users are happy making pithy comments but if it is valuable comments you are looking for, Slashdot, Techcrunch are more worthy places to be at.

At the end of it all, Digg is mostly about a select group of people, putting a select group of blogs and news outlets on top while the most blog posts are discarded to oblivion.

People have long debated the merits of social news, about the possibilities of better Digg-like systems; however, little has been done on this front so far.

The situation of all those eager bloggers and all those posts going nowhere doesn’t make you happy.

The whole world is not crap or ‘lame’ as a digger might put it.

There may not be 15 million original blog posts a day but there may be thousands and in the way it deals with most submitted stories, Digg is no better than a web 2.0 baiter such as Andrew Keen who believes that it is all amateurish trash.

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Wednesday, May 16, 2007

A quick content analysis of top social news sites

I looked at recent headlines from 6 social news sites: Digg, Newsvine, Slashdot, Boing Boing (group blog), Fark, Metafilter and 1 news site, The New York Times.

I found a couple of things which I would like to share with you:
- Each site has its own quirks and coverage style
- No news site is the ultimate news site.

In the latest column in BivingsReport, the writer analyzes what is wrong with Newsvine and offers 3 things that are wrong with the social news site:

1. Too much AP content, most of which is international commodity news easily found elsewhere on the Net.

2. Providing a mix of editorial news content (NYT) and social news content by community does not help user – the study says it could neither get comprehensive editorial matter or exciting social news matter.

3. Too many navigation choices on front page which may confuse users: Most Active Stories, Top Seeds, Newsvine Live, Newsvine Columnists, Top Wire, Newsvis, Group Spotlight, etc.

On the other hand, Digg has just 2 broad sections: Popular and Upcoming

4. AP’s content may be coming in way of more social content coming to the front page.

The bottomline: Newsvine must focus on one single thing – exactly what they are. Maybe, you can’t be everything to everyone.

The 7 news sites with recent top 10 stories and my notes for each:

Digg
Wordpress 2.2 officially released!
Borat and Martha Stewart on The Tonight Show
The Lighthouse Skyscraper: 4000 Solar Panels, 3 Huge Wind Turbines [Photos]
Sun's CEO response to Microsoft patent claims
Old IPv4 flaws resurface with IPv6
High Times Editorial Office- NEW CollegeHumor Original
RIAA's IP Gathering Techniques About to be Busted
Windows Vista sells 40M licenses in 100 days
I stole the digg LED sign
Shocking Mainstream Media Defense of Ron Paul's 9/11 debate comments

Note: It is obvious that the Digg Community likes middle-of-the-road, ‘not too deep’ stories on gadgets and science, and quirky online obsessions such as the current penchant for Ron Paul stories. Yesterday, one of the top stories was a list of top wardrobe malfunctions.

Newsvine
Car Bomb Kills at Least 32 in Iraq
Sarkozy Inaugurated As France President
4 Peacekeepers Killed in Somalia
Afghans Protest at Pakistan Embassy
Road Accident Kills 20 in India
Daughter of Martin Luther King Jr. Dies
Nigerian Politician's Home Blown Up
Report: Bono Objects to Penthouse Smoke
Sony Corp's Quarterly Loss Widens
LA Wants to Slash Greenhouse Gases

Note: Mostly international stories, nothing stands out in particular.

However, there are occasional flashes of brilliance.
Did you know Newsvine put the Virginia tech shooting story ob front page faster than Digg did?

Metafilter
"I am not the attorney general. That's the attorney general."
Semiwar
I'm a great believer in unintended consequences
Wey oh wey oh wey oh wey oh.
Down the memory hole
Awesome Tapes from Africa
V-TECH RAMPAGE
UniverseNewsFilter: Scientists claim to have detected dark matter
Wedding Ring Coffin
Histoire(s) DVD

Note: Metafilter news feels like a cozy magazine for a group of insiders with an all-around coverage style.

The quality of these eclectic stories is good, often making you feel you are reading New Yorker or Atlantic Monthly.

Slashdot
Click Here To Infect Your PC!
Wolfram Offers Prize For (2,3) Turing Machine
A Side Effect of Testosterone Poisoning
Threat To Free, Legal Guitar Tablature Online
Independent Human Interface Guidelines
MIT Hacks XKCD Talk With AACS key
US Senators Question Indian Firms Over H-1Bs
The Rise of "Hybrid" Vinyl-MP3s
Toyota Going 100% Hybrid By 2020
Linus Responds To Microsoft Patent Claims

Note: Slashdot’s focus is technology and the stories reflect this. The stories have ore depth than Digg. Reason is obvious: Editors working in the background.

Boing Boing
Jerry Fallwell talks about his first time.
George Bush's cone of cell phone silence
EL Doctorow's gigantic Civil War novel "The March"
Neuros OSD: a set-top box that treats you like an owner
Your old CD ROMs could help kill a bogus patent!
Insane children's book depicts horse smoking drugs, drinking
Art pieces left on store shelves
Salvador Dali on "What's My Line?"
Physicians for Social Responsibility Gala, June 7
Rocketboom covers Maker Faire

Note: BoingBoing’s forte is geeky eclectism and it shows up in the story selection on this group blog. The focus is on what geeks like to read, mixed in with the occasional online rights and wrongs type of stories.

Fark
If you are going to make a false claim to police that you were robbed of $3500 you just withdrew from th...
A Hitchhiker's Guide to Instant Karma...
The 160 books boys must read - No Dickens, no Rowling, but yes to Pratchett and Pullman...
Veteran sherpa Appa ; scales Mt Everest for 17th time...
"If you want to play the works of Mozart or Beethoven, you also have to think and feel like the inf...
Old and busted: Drive-In movies. New hotness: Drive-In church...
Proving once again that Italian culture is about 50 years behind, Sophia Loren to strip if Naples moves ...
Photoshop this television technician...
Ugly ass red wolf pups on display at Florida zoo. Complete with ugly ass slideshow in link...
How to surf on calm water using nothing more than a surfboard and a few sticks of dynamite...

Note: Fark is the zanier, highly opinionated version of Digg.
Its USP: great headlines. It tends to slide towards a pulp read. The new generation supermarket tabloid, perhaps?


Nytimes
President Intervened in Dispute Over Eavesdropping
Poppy Fields Are Now a Front Line in Afghanistan War
Bush Nominee to Get Payment From Old Job
Jerry Falwell, Moral Majority Founder, Dies at 73
Now Departing: Airline Careers
Ivy League Admissions Crunch Brings New Cachet to Next Tier
Bush Picks General to Coordinate War Policy
Among the Rich, a New Dispute Over Air Rights
Terror Attack Scenario Exposes Deep Differences Among G.O.P. Hopefuls
News Analysis: Reality Overtakes the Illusion of Unity in Gaza
The rules

Note: You can feel the heavy duty editorial quality working full-time – news analysis, live reporting, big picture writing.

The Times’ political coverage is evident in today’s headlines but its technological and business coverage is as good and the stories find mention on Digg and Reddit on a daily basis.
This is also where from many bloggers pick stories to write upon.

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