Monday, February 18, 2008

Social Media Marketing will not help you if your product sucks

Social Media Marketing is the in -thing. Marketers are charging clients big money to build their brands on online social communities such as Digg, Reddit and a host of niche web sites.

Say, your marketers are able to buy a clutch of top bookmarkers (yes, that is all social media marketing really is) and the related news item hits the front page of Digg, and your site gets tons of traffic and you say 'whoa!".

If you product sucks, then that is the only time you are going to say 'whoa!.

Joshua Porter explains,
think of social media tools as amplifying customer opinion rather than improving it.

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