The 4 timeless tenets of the link economyHere's what you get when you combine ideas from Jeff Jarvis with that of SEO 'guru' Rand Fishkin at SEOmoz. Rand has written a timely piece of advice for web publishers and SEO people who seemingly can't cope up with Google's umpteenth new offering, or, for that matter, any new thing that Google does.
Such are the perils of surviving in the so-called Google's Link Economy, a term coined by New Media Blogger Jeff Jarvis.
Don't worry, advices Rand Fishkin.
Because, the fundamentals of success with web content in Google's World (I was going to say GARNIA, but damn, Epic Movie beat me to it) never change:
1. Make pages accessible
2. Target with keywords that searchers employ
3. Build content that users will find useful and valuable
4. Earn editorial links from good sources