The best SEO/SMM tip ever
"Make something great. Tell people about it. Do it again."Nothing can be more simple (and demanding).
So, why pay for SEO when you can get it for free? In an article titled '
Spammers, Evildoers, and Opportunists', Derek Powazek zips through the SEO industry and offers the aforementioned piece of priceless online marketing wisdom.
Why pay for common and obvious pieces of SEO advice?Derek says,
Look under the hood of any SEO plan and you'll find advice like this: make sure to use keywords in the headline, use proper formatting, provide summaries of the content, include links to relevant information. All of this is a good idea, and none of it is a secret. It's so obvious, anyone who pays for it is a fool.
Google is actually waiting for you to find loopholes in the search algorithmDerek:
Occasionally a darkside SEO master may find some loophole in the Google algorithm to exploit, which might actually lead to an increase in traffic. But that ill-gotten traffic gain won't last long. Google changes the way it ranks its index monthly (if not more), so even if some SEO technique worked, and usually they don't, it'll last for a couple weeks, tops.
Folks, isn't that also the best SMM tip ever?
Labels: SEO, SMM, tip
The 4 timeless tenets of the link economy
Here's what you get when you combine ideas from Jeff Jarvis with that of SEO 'guru' Rand Fishkin at SEOmoz. Rand has written a timely piece of advice for web publishers and SEO people who seemingly can't cope up with Google's umpteenth new offering, or, for that matter, any new thing that Google does.
Such are the perils of surviving in the so-called
Google's Link Economy, a term coined by New Media Blogger Jeff Jarvis.
Don't worry, advices Rand Fishkin.
Because, the fundamentals of success with web content in Google's World (I was going to say GARNIA, but damn,
Epic Movie beat me to it) never change:
1. Make pages accessible
2. Target with keywords that searchers employ
3. Build content that users will find useful and valuable
4. Earn editorial links from good sources
Amen.
Labels: blogging, google, link economy, SEO
simplelist: The only 10 SEO blogs you need to read
Here's a simple solution to the problem of Blog Overload:
Read Few, Read only the best.Here's a list that might do the trick for you need for quality SEO news and advice:
Seobook http://seobook.com - Aaron Wall is concise, to the point and knows what he writes
Seomoz http://www.seomoz.org/blog - Rand Fishkin and his folks at SEOMOZ write well and often.
Searchengineland http://searchengineland.com/ - Danny Sullivan is a respected veteran in the search business.
SeoRoundtable http://www.seroundtable.com/ - to access wisdom from all those internet marketing events. Priceless.
Matt Cutts http://www.mattcutts.com/blog - Google's in house blogger is a good read as well.
Blue Hat SEO http://www.bluehatseo.com/ - some 'out of the box' (pardon the cliche) SEO tactics that are not black hat.
Sphinn http://sphinn.com/ - Digg for SEO articles.
E-Consultancy http://www.e-consultancy.com/- Good guides, occasionally.
Internet trendsKnowing what's up with internet traffic, what sites users are flocking to currently. should be a key element of your SEO and Internet marketing armory.
Hitwise blog http://weblogs.hitwise.com/
Compete blog http://blog.compete.com/
Labels: blogs, SEO, simplelist
The future of Advertising is incomplete without the Search specialists
In its latest issue,
Businessweek did a survey of the 121 judges at the annual Effie awards on the future of advertising.
As expected, the confused agencies and clients were not so sure about search.
Only 18.2% of respondents believed that Appearing at the top of Google Search results is a more effective form of brand building than a national TV campaign.
Maybe such perception will change if Google’s new CPA (Cost per action) model works.
63.9% of agencies and 41% of clients did not believe that generating press and buzz is the most important part of building a brand.
What’s more, two keywords that respondents were sick of this year were ‘Buzz’ followed by ‘User Generated content’.
Next year, they said they would get sick of Second Life.I did not find any SEO or SMM firm mentioned in the survey. I am sure that search advertising is a big part of the industry by now. The Ad agencies know this, for sure.
Tip for ad agencies: buy a SEO firmSEO is no more a cottage industry. I am waiting for a big ad agency to buy Seomoz and get heavy on
linkbaiting and Social Media Marketing.
Labels: advertising. online advertising, SEO
