The best SEO/SMM tip ever"Make something great. Tell people about it. Do it again."
Nothing can be more simple (and demanding).
So, why pay for SEO when you can get it for free?
In an article titled 'Spammers, Evildoers, and Opportunists', Derek Powazek zips through the SEO industry and offers the aforementioned piece of priceless online marketing wisdom.
Why pay for common and obvious pieces of SEO advice?
Look under the hood of any SEO plan and you'll find advice like this: make sure to use keywords in the headline, use proper formatting, provide summaries of the content, include links to relevant information. All of this is a good idea, and none of it is a secret. It's so obvious, anyone who pays for it is a fool.
Google is actually waiting for you to find loopholes in the search algorithm
Occasionally a darkside SEO master may find some loophole in the Google algorithm to exploit, which might actually lead to an increase in traffic. But that ill-gotten traffic gain won't last long. Google changes the way it ranks its index monthly (if not more), so even if some SEO technique worked, and usually they don't, it'll last for a couple weeks, tops.
Folks, isn't that also the best SMM tip ever?