Wednesday, March 23, 2011

What do you mean by 'Tech-savvy Indians? (or, why most Indians don't need Apple)

What defines a technology-savvy Indian? It is the Indian that understands the value of hard-earned money. It is the Indian that gets a multi-functional mobile phone for Rs. 5000, a fully-functional personal computer at home for Rs.12000 and a Netbook for Rs. 15000.

All that costs just Rs. 32,000, the same as that of an iPad in India.

So, when the Economic Times writes that 'Tech-savvy Indians cry out for Apple's attention', does it point to the status-symbol-craving Indians, whose aspirations are being fed by the marketese masquerading as news in the newspaper supplements and  silly gadget shows on NDTV?

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